Boyden, a leading global executive search firm, wanted to create a campaign to position the firm as the executive search partner for multinationals expanding their businesses in fast-growth economies, and local companies building regional and global businesses.
In addition they wanted to provide well-analysed, fresh insight into talent issues and the competitive landscape for their clients.
In addition they wanted to provide well-analysed, fresh insight into talent issues and the competitive landscape for their clients.
Together we launched the ‘Boyden Report’ series – a structured, regular campaign – covering specific countries and regions. The reports explore the context for executive talent and leadership issues in countries such as India, Brazil and China. Each report has an accompanying business development pack, with outputs tailored to different audiences and formats.
The campaigns have provided assets for consultants to use to strengthen relationships, win new business and make client referrals across Boyden’s global network. The research attracted media coverage in the FT, Business Week and other international publications, and regional media in local languages, differentiating the firm in very competitive markets. Boyden consultants have been invited to present the research to industry bodies and other high-level, influential gatherings.