A specialist law firm wanted to build its profile as a field leader in insurance litigation.
Traditional marketing techniques (newsletters, seminars and brochures) weren’t working.
Our challenge was to raise the firm’s profile and demonstrate their expertise – within a limited budget.
Traditional marketing techniques (newsletters, seminars and brochures) weren’t working.
Our challenge was to raise the firm’s profile and demonstrate their expertise – within a limited budget.
Working as a team with the firm’s marketing team, the senior partner and their PR agency, we crafted a thought leadership campaign.
The hook for the campaign was the introduction of new European regulations, which required all UK businesses to carry out a survey of their premises. Our research analysis showed that up to a third of companies’ management were not aware of the new law, and that more than 700,000 companies could be in breach of the regulations.
Our client published the findings as part of a campaign to raise awareness of the issue.
The hook for the campaign was the introduction of new European regulations, which required all UK businesses to carry out a survey of their premises. Our research analysis showed that up to a third of companies’ management were not aware of the new law, and that more than 700,000 companies could be in breach of the regulations.
Our client published the findings as part of a campaign to raise awareness of the issue.
The campaign received excellent publicity with high-profile coverage in the Financial Times, other broadsheets and the legal trade press.
The firm’s senior partner appeared on Radio 4’s Today programme to discuss the research.
The campaign won the Institute of Public Relations Pride Award 2004/5.
The firm’s senior partner appeared on Radio 4’s Today programme to discuss the research.
The campaign won the Institute of Public Relations Pride Award 2004/5.