Winning new business always feels good. But if you don’t earn your customers’ loyalty, the buzz won’t last long.
The average business haemorrhages around 20 per cent of its customers each year. Many firms now realise that greater returns can be achieved by devoting meaningful effort to improving customer loyalty rather than winning new relationships.
Lighthouse has a unique approach to analysing client loyalty in the business services sectors and to customer loyalty in the retail environment.
For business buyers, Compass™ is our proprietary model which combines client feedback together with other CRM data to provide a tool which builds strong long term relationships with business buyers. It pulls together training, coaching, data and the client voice and is used by several of the leading professional firms.
The average business haemorrhages around 20 per cent of its customers each year. Many firms now realise that greater returns can be achieved by devoting meaningful effort to improving customer loyalty rather than winning new relationships.
Lighthouse has a unique approach to analysing client loyalty in the business services sectors and to customer loyalty in the retail environment.
For business buyers, Compass™ is our proprietary model which combines client feedback together with other CRM data to provide a tool which builds strong long term relationships with business buyers. It pulls together training, coaching, data and the client voice and is used by several of the leading professional firms.
The Compass™ methodology is a scalable, digital and provides real-time feedback on the health of your most important business-to-business clients. It shows you where the cross-selling opportunities are and it boosts relationships which are flat-lining or declining.
In the retail environment, a different approach is required. Our philosophy represents a step forward from the tired and traditional assessments of customer satisfaction. We’ve taken a fresh look at what drives good service, how competitor offerings are weighed-up and what your customer-facing staff should focus on to keep customers coming back.
In the retail environment, a different approach is required. Our philosophy represents a step forward from the tired and traditional assessments of customer satisfaction. We’ve taken a fresh look at what drives good service, how competitor offerings are weighed-up and what your customer-facing staff should focus on to keep customers coming back.