These are still tough years for many firms in the media and telecommunications sectors.
Revenues from convergence seem tough to achieve. The outlook for advertising spend remains fragile. New technology remains disruptive in some areas, particularly in telcos.
Those doing well, focus their attention not just on strengthening core performance but on leveraging the power of their brand. They build relationships with customers and audiences through original content and propositions which fit the emerging needs of the markets.
A key question is when to pursue partnerships and alliances, when to acquire and when to launch a proprietary offering. If it’s the latter, revenue growth depends on getting the right propositions and services to a market that evolves constantly.
Revenues from convergence seem tough to achieve. The outlook for advertising spend remains fragile. New technology remains disruptive in some areas, particularly in telcos.
Those doing well, focus their attention not just on strengthening core performance but on leveraging the power of their brand. They build relationships with customers and audiences through original content and propositions which fit the emerging needs of the markets.
A key question is when to pursue partnerships and alliances, when to acquire and when to launch a proprietary offering. If it’s the latter, revenue growth depends on getting the right propositions and services to a market that evolves constantly.
Lighthouse’s consultants have worked with some of the world’s leading media and telecommunications companies. Our work also covers broadcast television, cable networks, business-to-business publishing, advertising and interactive training.
And our clients include some of the world’s most recognised brands like Reed Elsevier, CNBC and Orange.
Our focus is on strategic planning, corporate strategy and product launch planning. We also conduct detailed competitor analysis to enables you to pinpoint what your rivals are doing well, and what you can do better.
In addition we specialise in identifying the factors that determine customer churn and we work alongside your marketing teams to refine your marketing messages and devise fresh new strategies to address customer needs head on.
And our clients include some of the world’s most recognised brands like Reed Elsevier, CNBC and Orange.
Our focus is on strategic planning, corporate strategy and product launch planning. We also conduct detailed competitor analysis to enables you to pinpoint what your rivals are doing well, and what you can do better.
In addition we specialise in identifying the factors that determine customer churn and we work alongside your marketing teams to refine your marketing messages and devise fresh new strategies to address customer needs head on.