These are
challenging and exciting times for Accounting firms. With numerous big picture
issues, such as the dominance of the Big Four firms as a constant backdrop, there
are signs of confidence returning to the market. But like many financial
institutions who have weathered the recession, many Accounting firms are seeing
client satisfaction slipping. Clients want a better service for less money. How
then can Accounting firms rebuild trust, retain their valuable clients and go
on to identify growth opportunities?
Thinking about strategy for the different parts of the business is one way - some firms are exploring new markets and products and looking afresh at what they can offer in terms of consulting services.
Other practices are seeking to raise their profile with a launch of a series of high impact Thought Leadership campaigns that will generate enhanced brand recognition and bring their views to the attention of opinion formers.
Increasingly there is no reason not to be looking at client loyalty and client profitability in a rigorous way to gain a deeper insight into your clients' needs. The benefit of this is clear - the progress gives you valuable information that you can use to drive real change in your business and improve your own profitability.
Thinking about strategy for the different parts of the business is one way - some firms are exploring new markets and products and looking afresh at what they can offer in terms of consulting services.
Other practices are seeking to raise their profile with a launch of a series of high impact Thought Leadership campaigns that will generate enhanced brand recognition and bring their views to the attention of opinion formers.
Increasingly there is no reason not to be looking at client loyalty and client profitability in a rigorous way to gain a deeper insight into your clients' needs. The benefit of this is clear - the progress gives you valuable information that you can use to drive real change in your business and improve your own profitability.
Lighthouse
has successfully worked with 7 out of the top 10 global accounting firms and we
are one of the leading specialists on strategy and growth in this sector. Our
work is widely used and quoted as a competitive benchmark for performance of
the leading firms in the sector.
We give you insight into the factors that drive the C-suite and senior budget holders to choose your services over those of your competitors. We will help you to align your service offerings to the meet the needs of your clients.
Our analysis of this sector is used by the Institute of Chartered accountants and her Majesty’s Revenue & Customs. We can offer expert advice on service propositions and competitive offerings in a range of practice areas including tax, forensic, restructuring, consulting, corporate finance and strategic transactions.